Writing For The Web

Writing for the web can seem pretty daunting when you first start out... even for the most seasoned writer! It's not that the art of writing has changed, nor has the subject matter you might write about. The stumbling block for many is making the transition from writing offline to writing online.

Media Tectonics is a group that's been formed by Cindy Mullins and Doug Jackson in Tokyo to deal with just this issue.

As a member of the group I was honored to be invited to talk about my own experience of writing for the web and some of the things I've learned along the way. The slideshow I used is directly below. If you'd like to download a copy for reference, please see the link underneath the slideshow.

Media Tectonics Writing For The Web
View more presentations from tokyotopia.

Download This Slide Show In PDF Format - videos of the presentation are at the bottom of the page.

You can also watch the presentation that goes with this slideshow on video. I have divided it into 5 parts as You Tube is limited to a maximum 10 minutes per video. I've tried to break in logical places that don't disrupt the flow too much. You'll find it here.

What Is Media Tectonics?

I think the best way to describe Media Tectonics is by using the words of its' founders, Cindy and Doug:

The rise of new media is rocking the ground beneath us, affecting the bottom line of industries like publishing, journalism, film, advertising and public relations, not to mention numerous major brands. That's why Media Tectonics, a soon-to-be-launched online publishing platform of 4M Associates, is presenting a series of workshops on publishing, social media and online technologies designed to:

  • reveal the best ways to navigate the new landscape and save you time;
  • explore ways to create multiple (and passive) streams of income where possible; and
  • supply the support, mentoring and inspiration you need to do your best work yet, in whatever new or old media outlet suits your talents and expertise.

Tectonics is from the Greek "to build." Media Tectonics is committed to helping you build up your new media skills, expand your career options, stay ahead of the learning curve and get prepared for what's coming next!

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Writing For The Web - Want To Build Your Own Website?

If you've been thinking about writing for the web and want to have a go at building your own business website online, we've got some other pages that might help you along your way:

  • Our How To Build A Website page shows you many of the tools that are available to you through the provider we have chosen, Sitesell.com. As non-techies, this package has taught us how to plan, write, and build our own travel business online;
  • Build A Travel Website is a page that shares some more specific information about the things you'll need to consider if you want to focus on the travel industry for your business; and
  • Our About TokyoTopia tells you how we got started in the first place. It's been a great adventure to date and a lot has been learned along the way. Hopefully by sharing our own experiences we can help you avoid some of the time consuming mistakes we've made along the way so you can get your business up and running online in the shortest time possible.

We hope you found the information we've shared to be helpful as you develop your own writing for the web. We'll be adding more tips and hints as we continue to develop and adapt our site over the coming years. All the best!

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